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Apr 16, 2013 : By: John Stokka, CEO
Don't Forget to Press Flesh.
Welcome to the new digital age. We can share a picture with the world in seconds with Instagram or Pinterest. The era where we can share every thought, desire, action in seconds through Facebook and Twitter. Yes indeed, we can post, email, tweet, pin, check-in, update, follow, like, and share with relative ease and efficiency, but should we?
I recently "caught" two people in my office going endlessly bantering back and forth with each other about something fairly simple over internal email. Instead of getting up and walking across the room to have a 2 minute conversation, they had exchanged several emails over a couple days about the topic. Not only is it inefficient, it is an environment that can breed contempt, misunderstanding, and a myriad of other issues in an organization that is growing at the pace as quickly as ours.
There is no denying that social media is here to stay. It has changed the way we communicate and the way we do business. It's an extremely effective medium for certain types of messaging. But don't forget to press flesh. That's right, the good old-fashioned face-to-face meeting intro with a handshake. There is no substitute for looking someone in the eye and having a conversation.
The digital world is a wonderful efficient method of communication that should augment, not replace every other activity that we've developed and evolved over thousands of years of human existence.
The best thing about all of this digital communication is how much of the norm it has become. And in nearly every rule, there lies the value of the exception. If you are willing to make the phone call, if you are willing to go and have the one-on-one conversation, if you are willing to write a personal letter and drop it in the mail... Then guess what? As much as social media and digital communication have become the norm, you will stand out in a crowd of tweeters and posters as a true communicator. Those who understand this will have a leg up on everyone else in whatever they endeavor to do.
Feb 19, 2013 : By: John Stokka, CEO
You may be In a Relationship but are you Engaged?
I speak with a lot of small business owners at DomiKnow. They share a common feeling that they need to be working more with social media marketing such as Facebook. They always ask the same questions like "How do I get more Facebook likes?" These are the types of queries we get with people before we start working with them. It's probably the reason they seek us out in the first place. Quite frankly, they are asking the wrong questions.
A common misconception in the world of social media for instance is that "more is better". People generally think that there is some magic thing about having 1,000 Facebook Likes. It's not about the number of people who see your posts. It's about whether or not you engage them.
You could have a million Facebook Likes but if you don't post content that is relative or interesting to those people you will soon find your posts in Facebook purgatory and you will soon enough that your posts won't actually reach anyone. Facebook is constantly refining their formulas for posts to determine "relevant content". If you put a post out in Facebook and no one responds to it, through comments or likes, then Facebook tracks such content as not being relevant to the people seeing it. On the other hand if 500 people see your post and 15 people either like it or comment on it, then 3% have responded and Facebook counts it as being more relevant. This is what we call "Engagement". You have engaged 3% of the people who have seen your post.
Although Facebook does not share with anyone how they use this information rest assured they are tracking it and using it to determine a particular page's relevance and how those posts are regarded by the viewers. It only stands to reason that Facebook will use this information to continue to deliver relevant content in the future to its users.
So there is a danger in not delivering "Engaging" content. A post that is engaging is not only good it will necessary to maintain a positive reputation in the eyes of Facebook who ultimately determines how many people get to see posts from your page in the future.
So don't make posts for the sake of posting. Post relevant content to your followers and watch your reputation rise, or ignore relevance and watch your reputation falter. learn more here
Feb 14, 2013 : By: DomiKnow Inc.
Happy Valentine's Day!
DomiKnow wishes you a Happy Valentine's Day!
Stay tuned tomorrow for a BIG ANNOUNCEMENT!
Jan 13, 2013 : By: DomiKnow Inc.
Affiliate Summit West 2013
John R. Stokka and Bryan Webber were among the nearly 6,000 in attendance at the 2013 Affiliate Summit in Las Vegas, NV.
The Affiliate Summit was home to affiliate marketers and internet advertisers.
"It was my first trip to Vegas, so that alone was exciting. However, getting the opportunity to be among the top online advertisers in the country, and tell our story, priceless. It was a great couple of days and I felt as we made some great connections and even had the pleasure of sharing a few of our successes from 2012." Bryan Webber
"When I checked in the first day of the summit, the receptionist asked how many years I had attended, I guessed more than 10. I value the time we have with the summit. 5 great conversations can truly affect your business. Having Webber in Vegas gave me another set of ears and another voice. Overall, a fantastic trip." John R. Stokka
There was much excitement in anticipation of the launch of DomiKnow's YouWanna brands, set to release this year. Affiliates and national networks lined up to get more information and an opportunity to work with this new brand, and DomiKnow.
DomiKnow is looking forward to the Affiliate Summit this Fall in Philadelphia, PA.
Affiliate Summit East